We’re so glad that you’re here.
South Main Market is about exploring and experiencing great food and drink while enjoying our unique South Main neighborhood.
General Market hours are Tuesday – Thursday 8 am – 10 pm, Friday & Saturday, 8 am – 11 pm, Sunday 10 am – 5 pm.
Individual vendor hours will vary as they get to know what you want, so check their pages for specifics.
A first for Memphis, now fueling the soul of downtown.
From concerts, ball games, riverfront festivals, live music, theater and more, Downtown’s got it going on—and up. Thoughtful developments are taking shape, infusing more energy, and more people hungry for new experiences, into the area. The food hall concept is the most successful trend in food and retail, loved the world over, thanks to the variety and spontaneity it affords for both consumers and purveyors alike. Small plates, different tastes, new food concepts are all part of the food hall mantra, and the South Main Market will offer the best of our city’s authentic flavors, fare and fun.
Built in 1912, it originally housed the White Wilson Drew Company, wholesale grocers and distributors of Puck Brand Goods. (Look up and you’ll see the well-preserved ceramic panel of the Puck Brand Goods logo featuring Puck himself from “A Midsummer’s Night Dream.”)
In the 1930s, Lucky Heart Cosmetics, one of the first companies to cater to the African-American–women market, moved into the building. Described as a “mini-Avon,” Lucky Heart once employed more than 12,000 sales representatives around the country.
It was Lucky Heart’s big heart that led to big things for South Main. Paul Shapiro, the founder’s son, was one of the original advocates for establishing the National Civil Rights Museum at the Lorraine Motel. Located only a few blocks from 409 South Main, the Lorraine Motel was the site of Dr. Martin Luther King, Jr.’s 1968 assassination.
As the railroad system dwindled in the 1950s and after the riots following the King assassination, the South Main district became abandoned and littered with boarded-up buildings. But thanks to area artists and others who kick-started a South Main resurgence by seeking out a new vibe (and reasonable rents), the area began thriving once again. Now, restaurants, boutique shops, artists’ spaces and galleries, museums and festivals, including the nationally renowned RiverArtsFest (which draws thousands each year) grace its streets.